I’m A Graduate Now What? Project Update #3

Being a self-funded project and an understandably capital-intensive one, we ran out of funds at some point in 2016. But this was good because it gave the content time to evolve and helped us grow and learn and mature in our understanding of what we were doing and how to package it for our audience.
While it may look like a long road to market but we remain grateful for all that has happened in between. Here’s some of the good stuff:
We had private listening sessions with a cluster of young people in Lagos.
We had a limited, offline release with over 1k young people in attendance at the University of Ibadan and Enugu State University of Science and Technology. The response was phenomenal.
Select mini-documentaries were broadcast to youth corps members in Lagos and Abuja NYSC camps.
We have secured a crucial partnership with Etisalat Nigeria on two fronts. I’m A Graduate Now What? will be available online exclusively on cloud9. Cloud9 gives us the opportunity to reach a youth demographic of over 6.5m within the network alone, a much bigger audience than we would have been able to otherwise. We are still working on our physical distribution infrastructure. I’ll share updates once anything concrete happens in this regard.
Etisalat will also be providing marketing support for the content across key digital, electronic and experiential media channels.
All edits are technically done. Take your time and digest the updates. By the time you look up, we would have launched :)
Wish us luck.
End of updates.


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